How We Collect and Use Information
When you purchase products from us or communicate with us, Astral collects the following categories of personal information from you: your name, billing address, shipping address, email address, telephone number, and payment card details or other billing information. Some personal information is required to process an order through the Astral website or over the phone. We also may use your information to assist with a customer service issue, to improve Astral’s products, or for marketing purposes. If you consent to receive emails from Astral, you will receive information on products, events, athletes, career opportunities, or promotional offers from Astral our affiliates and partners. We share email and purchase data with our email marketing service provider, which uses that information to help us create targeted campaigns that best serve our customers. But this information is not used for any other purposes.
Astral may also automatically collect information from you when you access our website, including but not limited to your Internet Protocol (“IP”) address, what type of mobile device you are using, the type of browser you use to access our website, your activities while you visit our site, including session time, pages and products viewed, and the sites you visit immediately before and interacting with our site (collectively “Usage Information”). This information is used to analyze and improve advertising practices to best serve our customers. This also includes sharing some information with analytics vendors or social media platforms. This practice helps us learn what is most attractive to our users to provide more personalized marketing campaigns.
We collect Usage Information through cookies and other similar tracking technology on our website. Cookies are small amounts of data that are stored within your Internet browser, which saves and recognizes your browsing habits. We use both session cookies (which track a user’s progression during one site visit) and persistent cookies (which track a user over time). We also partner with service providers that deploy tracking technologies such as pixels or beacons on other websites where an Astral advertisement or other content might appear to understand whether your interaction with such content leads you to our website. For example, we may post videos on YouTube about recipe ideas or certain products. These technologies help us to understand types and degrees of user engagement and whether our publicity and marketing efforts are effective. As noted further below, information about user activity on our website collected through cookies or other trackers is not sold or transferred to third parties to allow them to make further use of such information for their own commercial purposes or to deploy targeted advertising in other contexts.
What We Do with Your Information
Astral uses your personal information to communicate with you, fill and deliver product orders, and generally run our business, including improving the performance of our website and other services. We may share your personal information with our business partners and vendors that provide services to us, such as shipping, payments, and email marketing. Astral will also share your personal information if required to do so by law, court order, subpoena, or other legal process or in the event you violate our terms and conditions.
Some personal information is used to analyze and improve the customer experience with Astral and its supporting marketing channels. Information you have consented to share with Astral may be used on social media or other forms of communication to other users or the general public.
Astral uses third-party vendors for advertising purposes that collect and use Usage Information from the Astral website. This practice is used to deliver more relevant advertising when you use Astral’s website or other relevant marketing channels. In particular, we use Google Analytics and allow Google to place cookies and similar technology on our website to collect Usage Information. For more information about Google Analytics, please visit https://policies.google.com/technologies/partner-sites.
Children’s Information and a Note for Parents
Astral’s promotions are not directed to children under eighteen (18) years of age. Astral does not knowingly solicit or collect personal information from children under eighteen (18) years of age. If you believe we have collected information from minors, please contact us.
To Remove Your Information
You can choose to unsubscribe from Astral communication at any time. You can either use the unsubscribe link in our emails or contact us. Email us at firstname.lastname@example.org or call us at 1-828-255-2638 and ask to be unsubscribed. The removal of your personal information from our database may take several days to process.
Third Party Websites
Our service partners as well as third-party websites, including social media sites, may be linked to our website and have their own privacy and data collection policies and practices. Astral is not responsible for any actions or privacy policies of such third parties. You should check the applicable privacy policies of those third parties when providing personally identifiable information through linked websites.
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
Last revised: January 2022
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